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WTTC strategic agenda

Eight priorities to unlock our future

Shaped by more than 200 interviews with CEOs and industry leaders and approved by our Executive Committee, these priorities informed every session of the Global Summit and will guide our work in the year ahead.

  • Including WTTC 360, the 7 Principles and the 7 Wonders
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  • 200+interviews with CEOs and industry leaders
  • 8priorities approved by our Executive Committee

The eight priorities

What our Members asked us to focus on

Fragmented journeys, limited connectivity, labour shortages, investment constraints and growing pressure on destinations: these priorities are our answer.

  1. Secure, seamless journeys

    Secure, seamless travel through digital standards, biometrics and smarter visas.

  2. Destination stewardship

    Managing growth strategically and tackling overcrowding from unmanaged travel.

  3. Climate and sustainability

    Climate, environmental and social initiatives, from ocean health to the circular economy.

  4. Emerging technologies

    Harnessing AI, robotics and new technologies across the journey and the workplace.

  5. Crisis preparedness

    Preparing for, managing and recovering from crises.

  6. Global connectivity

    More air, land and sea connectivity and new travel corridors, including across the Global South.

  7. Workforce

    Attracting and retaining talent, building skills and supporting mobility.

  8. Investment and growth

    Policies that drive investment and open new growth opportunities.

How we deliver

WTTC 360: one approach, built around you

Members and Destinations sit at the core of everything we do. WTTC 360 brings all our capabilities together around your priorities. Every conversation, report and campaign works towards the outcomes that matter to your business.

WTTC 360 in practice: how it works for a Member

Illustrative example: a global hotel group headquartered in the U.S. and expanding in the Middle East.

  1. Prioritise

    Agree your top priorities in onboarding; the rest stay monitored.

    Seamless travel · New technologies · Workforce
  2. Priority countries

    Focus where WTTC adds most value.

    United States · KSA · Mexico
  3. Identify

    Map the right executive to each priority.

    VP Digital · VP Technology · VP HR
  4. Engage

    Tailor channels and cadence.

    Working groups · Policy updates · Local events

For governments

The 7 Principles for Attracting Tourism Investment

A practical framework for governments that want to become investment-ready, drawn from the destinations attracting the most tourism capital.

  1. Legal certainty and regulatory stability
  2. A one-stop-shop for tourism investment
  3. A tourism strategy with full stakeholder alignment
  4. Competitive fiscal and investment incentives
  5. Strong Head of State commitment
  6. Destination master plans with a visible project pipeline
  7. Sustained demand growth and market potential

A global campaign

The 7 Contemporary Wonders of the World

A year-long global search for the landmarks built since 1801 that have enhanced Travel & Tourism, communities and economic development, showing world-class tourism assets as strategic infrastructure that attracts investment and creates jobs.

The age of wonder never ended. We just stopped looking.

Three examples from three centuries

These are not the seven: the final list is chosen by the world through nominations and a public vote, and revealed in July 2027.

  • The Eiffel Tower in Paris, with the Seine in the foreground
    19th centuryEiffel Tower1889 · Paris, France
  • The Guggenheim Museum Bilbao, a curved metallic building beside the river
    20th centuryGuggenheim Bilbao Museum1997 · Bilbao, Spain
  • The Grand Egyptian Museum, with walls decorated in golden hieroglyphs
    21st centuryGrand Egyptian Museum2025 · Giza, Egypt

What makes a Contemporary Wonder?

  • Made by human hands: landmarks, buildings, institutions, resorts.
  • Born of the modern era: built from 1801 to today.
  • A force for its place: it draws the world, responsibly, and creates opportunity where it stands.
  • Open to discovery: the celebrated and the not-yet-celebrated alike.

The route to seven

  1. 7 July 2026Departure

    Nominations open to the world: anyone, anywhere, any wonder built since 1801.

  2. 7 January 2027The 70

    From every nomination, seventy wonders make the longlist and WTTC opens the vote to the public.

  3. 7 April 2027The 30

    The world narrows the field. WTTC will announce the thirty-strong shortlist.

  4. 7 July 2027The 7

    The Contemporary Wonders of the World are revealed: a new list written, for the first time, by everyone.

Nominate a wonder

Tell us which priorities matter most to you

Your Regional Director will help identify your top priorities with you and build a tailored WTTC 360 plan.

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WTTC strategic agenda