WTTC Youth Movement

Inspiring the next generation to explore Travel & Tourism

We launched the WTTC Youth Movement to spark young people’s interest in our sector, showcase the diverse opportunities across Travel & Tourism and inspire them to see it as an exciting and rewarding career. Participants become advocates among their peers, encouraging fellow students and colleagues to engage with Travel & Tourism.

  • Youth-led Malta Declaration
Explore
Three young students smiling together on outdoor steps with a laptop and notebook
  • 100students joined the Summit
  • 40+nationalities
  • 16partner institutions
  • 10professors

Highlights

FUTU[RE]SET: Engaging with the Next Generation

Students joined industry leaders, policymakers and educators on the Global Summit Main Stage to explore the future of Travel & Tourism through the eyes of Generation Z: what they expect from employers, what draws them to the sector and what would ensure a long career in it.

Linked to priority 7: Workforce

Students and industry leaders on stage at the WTTC Youth Movement Initiative session

The Malta Declaration

In their own words

  1. Recommendation 1Pathways to Grow and Lead
  2. Recommendation 2A Global Community
  3. Recommendation 3Shared Values and Sustainable Growth
The next generation wants to understand, believe in and actively shape the future of Travel & Tourism.
Yoosef Al Harty, German University of Technology, Oman

Help shape the careers of the future

Open your doors to the next generation: host students, offer mentoring or join the conversation on what young talent needs from our sector.

Get involved
FUTU[RE]SET · 26th Global Summit